https://www.antoine-blot.com/en/blog/ Antoine Blot, consultant SEO/GEO et directeur marketing à Montréal. en-CA Thu, 08 Oct 2026 18:09:57 +0000 https://www.antoine-blot.com/en/blog/outsourcing-your-marketing/ https://www.antoine-blot.com/en/blog/outsourcing-your-marketing/ Mon, 26 Jan 2026 00:00:00 +0000 Marketing is too strategic to be managed part-time. Discover when to bring it in-house and how to structure your growth with Antoine Blot. https://www.antoine-blot.com/en/blog/seo-no-longer-sells-authority-visibility/ https://www.antoine-blot.com/en/blog/seo-no-longer-sells-authority-visibility/ Wed, 31 Dec 2025 00:00:00 +0000 Organic traffic no longer guarantees conversions. Why the era of classic SEO is ending and how knowledge branding is redefining marketing strategy. https://www.antoine-blot.com/en/blog/ai-and-the-marketing-function/ https://www.antoine-blot.com/en/blog/ai-and-the-marketing-function/ Wed, 08 Oct 2025 00:00:00 +0000 AI is redefining the value, consistency and discernment of brands in the age of augmented marketing. https://www.antoine-blot.com/en/blog/structuring-the-marketing-function/ https://www.antoine-blot.com/en/blog/structuring-the-marketing-function/ Fri, 25 Jul 2025 05:38:31 +0000 Structuring the marketing function in a small business: key steps, organizational models, and the CMO's role in managing aligned growth. https://www.antoine-blot.com/en/blog/hire-or-outsource-marketing/ https://www.antoine-blot.com/en/blog/hire-or-outsource-marketing/ Fri, 25 Jul 2025 05:34:11 +0000 Small business or startup: should you hire a marketing manager or bring in an agency? Follow our guide to choose the right model. https://www.antoine-blot.com/en/blog/cmo-role-small-business/ https://www.antoine-blot.com/en/blog/cmo-role-small-business/ Fri, 25 Jul 2025 05:31:49 +0000 What does a CMO do in a small business? Discover the marketing director's strategic role: structure, manage, align and prepare for growth. https://www.antoine-blot.com/en/blog/when-seo-is-not-enough-ai-marketing-strategy/ https://www.antoine-blot.com/en/blog/when-seo-is-not-enough-ai-marketing-strategy/ Sat, 05 Jul 2025 05:26:10 +0000 In the age of generative AI, SEO alone is no longer enough. How do brands build lasting cognitive authority across fragmented customer journeys? https://www.antoine-blot.com/en/blog/integrating-ai-into-seo-strategy/ https://www.antoine-blot.com/en/blog/integrating-ai-into-seo-strategy/ Tue, 20 May 2025 05:47:10 +0000 Learn the best practices for integrating AI into your SEO strategies while meeting E-E-A-T criteria and keeping your content authentic. https://www.antoine-blot.com/en/blog/why-eeat-matters-for-seo/ https://www.antoine-blot.com/en/blog/why-eeat-matters-for-seo/ Wed, 30 Apr 2025 02:46:23 +0000 When did you last check the real quality of your web content? https://www.antoine-blot.com/en/blog/ai-impact-on-marketing/ https://www.antoine-blot.com/en/blog/ai-impact-on-marketing/ Wed, 05 Mar 2025 03:16:31 +0000 See how generative AI is transforming content creation, campaign automation and customer experience in digital marketing https://www.antoine-blot.com/en/blog/actionable-solutions-physical-retail/ https://www.antoine-blot.com/en/blog/actionable-solutions-physical-retail/ Thu, 20 Feb 2025 03:15:17 +0000 Actionable solutions for physical retail that combine omnichannel tracking and measurement tools to connect in-store and online interactions effectively. https://www.antoine-blot.com/en/blog/omnichannel-tracking-tools-small-businesses/ https://www.antoine-blot.com/en/blog/omnichannel-tracking-tools-small-businesses/ Sat, 01 Feb 2025 04:14:17 +0000 Before diving into the choice of specific tools, it is essential to lay the foundations of an omnichannel tracking solution. https://www.antoine-blot.com/en/blog/omnichannel-tracking-challenges/ https://www.antoine-blot.com/en/blog/omnichannel-tracking-challenges/ Fri, 17 Jan 2025 03:58:15 +0000 Learn the challenges and issues of omnichannel tracking. Connect your physical and digital points of sale with accessible, effective tracking solutions. https://www.antoine-blot.com/en/blog/digital-transformation-success-tips/ https://www.antoine-blot.com/en/blog/digital-transformation-success-tips/ Sun, 29 Dec 2024 03:46:29 +0000 From assessing digital maturity to adopting a culture of innovation, discover practical tips for a successful digital transformation. https://www.antoine-blot.com/en/blog/digital-transformation-opportunities/ https://www.antoine-blot.com/en/blog/digital-transformation-opportunities/ Fri, 13 Dec 2024 05:45:34 +0000 Discover how digital transformation helps businesses redefine their business models, optimize the customer experience and use data for sustainable growth. https://www.antoine-blot.com/en/blog/digital-transformation-challenges/ https://www.antoine-blot.com/en/blog/digital-transformation-challenges/ Wed, 04 Dec 2024 04:23:02 +0000 Discover the main challenges of digital transformation and learn how to overcome them to boost your company's resilience and competitiveness. https://www.antoine-blot.com/en/blog/understanding-digital-transformation/ https://www.antoine-blot.com/en/blog/understanding-digital-transformation/ Sun, 01 Dec 2024 02:01:17 +0000 Learn the fundamentals of digital transformation, its historical context and its organizational impact. A guide to understanding its strategic role. https://www.antoine-blot.com/en/blog/omnichannel-strategy-profitability/ https://www.antoine-blot.com/en/blog/omnichannel-strategy-profitability/ Mon, 11 Nov 2024 06:03:07 +0000 Omnichannel has become a must for businesses. But how do you analyze its profitability and make the most of it? https://www.antoine-blot.com/en/blog/micro-interactions-user-psychology/ https://www.antoine-blot.com/en/blog/micro-interactions-user-psychology/ Fri, 08 Nov 2024 04:46:46 +0000 Discover the subtle but powerful impact of micro-interactions on user experience, and how these well-designed details influence customers. https://www.antoine-blot.com/en/blog/how-ai-is-transforming-seo/ https://www.antoine-blot.com/en/blog/how-ai-is-transforming-seo/ Tue, 05 Nov 2024 04:03:23 +0000 Learn how artificial intelligence is redefining SEO, moving from user intent analysis to contextual optimization.