SEO & GEO consultant and marketing director in Montréal

I help businesses gain visibility on Google and AI answer engines, and structure their marketing to grow.

Let's talk about your project
Antoine Blot

My expertise

SEO & GEO Consultant

Improve your organic search rankings and your visibility in AI answer engines.

Marketing Leadership

An outsourced marketing director to structure and drive your growth.

AI Architecture

The infrastructure that makes a brand visible when AI answers.
12 years
in marketing
100+
clients served
Team player
7 keyboards
handbuilt

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Latest articles

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January 26, 2026 3 min read

Outsourcing Your Marketing: Strategy or Glass Ceiling?

Marketing is too strategic to be managed part-time. Discover when to bring it in-house and how to structure your growth with Antoine Blot.

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December 31, 2025 9 min read

SEO no longer sells: why visibility has become a commodity

Organic traffic no longer guarantees conversions. Why the era of classic SEO is ending and how knowledge branding is redefining marketing strategy.

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October 8, 2025 18 min read

When artificial intelligence calls marketing into question

AI is redefining the value, consistency and discernment of brands in the age of augmented marketing.

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July 25, 2025 22 min read

Structuring the marketing function: method, models and the CMO's role

Structuring the marketing function in a small business: key steps, organizational models, and the CMO's role in managing aligned growth.

 Sheet with “CMO” and “Chief Marketing Officer” handwritten, next to a calculator and a coffee
July 25, 2025 6 min read

Hiring or outsourcing marketing in a small business: how do you choose the right model?

Small business or startup: should you hire a marketing manager or bring in an agency? Follow our guide to choose the right model.

 Illustration of the CMO acronym, Chief Marketing Officer, surrounded by small figures and business icons
July 25, 2025 4 min read

The CMO's role in a small business: vision, structure and management

What does a CMO do in a small business? Discover the marketing director's strategic role: structure, manage, align and prepare for growth.