Blog
Articles on SEO, GEO, marketing and digital transformation.
Outsourcing Your Marketing: Strategy or Glass Ceiling?
Marketing is too strategic to be managed part-time. Discover when to bring it in-house and how to structure your growth with Antoine Blot.
SEO no longer sells: why visibility has become a commodity
Organic traffic no longer guarantees conversions. Why the era of classic SEO is ending and how knowledge branding is redefining marketing strategy.
When artificial intelligence calls marketing into question
AI is redefining the value, consistency and discernment of brands in the age of augmented marketing.
Structuring the marketing function: method, models and the CMO's role
Structuring the marketing function in a small business: key steps, organizational models, and the CMO's role in managing aligned growth.
Hiring or outsourcing marketing in a small business: how do you choose the right model?
Small business or startup: should you hire a marketing manager or bring in an agency? Follow our guide to choose the right model.
The CMO's role in a small business: vision, structure and management
What does a CMO do in a small business? Discover the marketing director's strategic role: structure, manage, align and prepare for growth.
When SEO is no longer enough: rethinking your marketing strategy
In the age of generative AI, SEO alone is no longer enough. How do brands build lasting cognitive authority across fragmented customer journeys?
How to effectively integrate artificial intelligence into your SEO strategy
Learn the best practices for integrating AI into your SEO strategies while meeting E-E-A-T criteria and keeping your content authentic.
Why E-E-A-T matters for SEO: how can you boost your rankings?
When did you last check the real quality of your web content?