About Antoine Blot | SEO & GEO consultant and marketing director in Montréal

I’m both a creative and an analyst, and I’ve never been able to separate the two. My passion for mechanical keyboards sums it up: you first notice a beautiful keyboard, then you keep it for the quality of what lies beneath the keys. An object’s looks are worth nothing if the engineering behind it isn’t flawless. I apply that standard to marketing.

Key takeaway

A business grows through a few deliberate, well-executed choices, which marketing shares with sales, product and IT.

What I believe

Growth rarely comes from the number of initiatives launched in parallel. It comes from a few informed decisions, carried through to the end.

So my work starts with clarity. I agree with leadership on what comes first and what can wait. Clear marketing can be prioritized, then shared: sales, product and IT teams must be able to use it in their own decisions.

What mechanical keyboards taught me

In marketing as elsewhere, a strategy is judged by the rigor of its execution.

My background

I’ve spent 12 years in marketing, first with large corporate accounts in France, and I’ve worked with more than 100 clients, from large groups to neighborhood businesses.

At BNP Paribas Cardif, I built the organic acquisition strategy from an analysis of 12,000 customer reviews. Qualified organic traffic grew by 190%, as detailed in the BNP Paribas Cardif case study.

I then settled in Quebec. I’m SEO director at MLBW, in Montréal.

The accounting firm Mallette brought me in as an external marketing strategist. I reframed an advertising request as a positioning question, as told in the Mallette case study.

Since June 2025, I’ve been doing research and development on GEO, that is, how an answer engine selects the sources it cites.

What sets me apart

I approach SEO with AI answers in mind as much as Google results. My work as an SEO consultant builds GEO in from the audit onward, instead of treating it as a separate service.

I also build the infrastructure to measure that presence and improve it. That is the focus of my work in AI architecture.

My rule doesn’t change from one engagement to the next. An AI must be able to cite my clients based on accurate information that other sources confirm.

It is the opposite of the agencies that crown themselves the best in Montréal.

Where I’m rooted

I’m a permanent resident of Quebec. This is where I’ve chosen to invest myself, and that choice shows in how I run every engagement.

Publications and profiles

My work is published in open access:

Antoine Blot is mentioned by third parties in the industry: see third-party mentions.