Case studies: what my engagements changed for my clients
Each case study tells the story of a decision and what it changed for the client. The figures come from the client’s own tracking tools, and each page states their source.
Two clients are named. The other three remain anonymous, so as not to expose smaller businesses to their direct competitors.
I only publish a result if I can say how it was measured.
The case studies
Insurance, retirement savingsBNP Paribas Cardif, BNP Paribas group+190%qualified organic traffic (125,000 → 362,000 monthly sessions)At BNP Paribas Cardif, an analysis of 12,000 customer reviews in R and SPSS shaped the entire organic acquisition strategy.Read the case study
Accounting firm, advisory servicesMalletteA reframed problem, and a brand architecture recommended to leadershipAn advertising performance request reframed as a positioning question, with a guiding concept: the Brand Tax.Read the case study
Executive search (executives, nonprofits, engineering, IT)An executive search firm> 1 in 2leads come through AI, according to CRM dataAn executive search firm becomes a source AI assistants cite, with no inflated markup or self-serving comparisons.Read the case studyDental careA dental clinic in Anjou+11%regular patients for major treatmentsA dental clinic in Anjou drops "dentist Montréal" for its own neighborhood, where the patients who come back live.Read the case studyResidential roofingA roofing company5 citieswhere it is the recognized specialistA roofer leaves the "roofing" query behind for its real specialty, sloped roofs, city by city.Read the case studyFrequently asked questions
Where do the figures in these case studies come from?
From my clients' tracking tools: web analytics, Google Tag Manager, Google Business Profile, CRM, and in one case a count carried out by the clinic's front desk. Each study states the source of the figure it gives.
Why do some clients remain anonymous?
A dental clinic, a roofer or a recruitment firm share their market with direct competitors. Naming them would show those competitors what works. The two large-scale engagements are named, since nothing in them prevents it.
Why does the Mallette case study give no figures?
The value of this engagement lies in the reasoning, and the data analyzed belongs to the firm. The study describes how I reframed the problem, without revealing any of its figures.