Marketing leadership
This section covers the marketing function as seen from the leadership level: the role of a CMO in a small business, or the choice between hiring and outsourcing as the company grows. These are questions I deal with in my engagements as a marketing director in Montréal, where the brand’s direction has to be held together with results you can measure. The articles share what I take away from them, along with the trade-offs involved.
Outsourcing Your Marketing: Strategy or Glass Ceiling?
Marketing is too strategic to be managed part-time. Discover when to bring it in-house and how to structure your growth with Antoine Blot.
When artificial intelligence calls marketing into question
AI is redefining the value, consistency and discernment of brands in the age of augmented marketing.
Structuring the marketing function: method, models and the CMO's role
Structuring the marketing function in a small business: key steps, organizational models, and the CMO's role in managing aligned growth.
Hiring or outsourcing marketing in a small business: how do you choose the right model?
Small business or startup: should you hire a marketing manager or bring in an agency? Follow our guide to choose the right model.
The CMO's role in a small business: vision, structure and management
What does a CMO do in a small business? Discover the marketing director's strategic role: structure, manage, align and prepare for growth.
The rise of generative AI in marketing strategies
See how generative AI is transforming content creation, campaign automation and customer experience in digital marketing